Step into the vibrant world of Floréac with Issue 27 of our magazine, Spring 2024. This season, immerse yourself in our latest trends from the rustic allure of ‘Floral Farms’ to the creativity of ‘Coloring Outside the Lines’. We also spotlight some of our most passionate growers, including Van der Starre and Raadschelders, and delve into our exquisite collection of pot roses.
2023 is rushing towards the finish line at a fast pace and before we realise it, we are all sitting around the Christmas table looking into the New Year. At this very moment, just a little too early for extensive afterthoughts on the past year.
In that sense, meanwhile, the 26° and winter 2023 edition of Floréac Magazine is before you.
From January 2024, Floréac Netherlands (Moterra) will move into the Plantify Partners Europe (PPE) site at Bleiswijk, the partnership to which Floréac belongs.
The change of season brings a new batch of plants, from the showy wig tree to vital Vibernum, ready to conquer autumn. Enjoy this colourful autumn harvest with some autumn classics we have listed for you and give them a stage in your retail outlet.
Also meet the adventurous nursery Bush Brothers, ‘treasure hunters’ who find exclusive orchids and green plants in the South African Jungle.
‘Who does green, meets green’. Plantanious’ vision is short and sweet. By investing heavily in geothermal energy and solar panels, this nursery of green houseplants and seasonal flowers produces completely climate-neutral products. A story they continue today together with nursery Persoon Potplanten. Each with its own identity and structure, but joining forces. Because one n plus one is always more than two. An interview with co-owner Joost Jansen.
With almost forty-five thousand followers on Instagram, English blogger Mr. Plant Geek is a household name. By his own admission, he has been growing plants since he was five years old. Today, he preaches his plant love through various online channels and is in the Sunday Times top 20 most influential people in the gardening world. Just to say: if there is one person we should be prying into the plant trends from, it is him.
Discover the latest magazine packed with interesting articles.
In this edition, we highlight our Purchasing department. Our product specialists know what is going on in the market and how to offer the right product to the customer. From right numbers to availability, sustainability and risk management, everything is covered. We let our purchasing manager Pieter Van De Velde talk about the importance of strategic cooperation.
‘A better world starts with yourself’. At Floréac, we take this old folk saying literally. We want to lead by example in the sector. Not because we have to, but because we want to. It drives all our choices. And with this, we would like to inspire others.
A nursery that constantly questions and reinvents itself? For nursery Leybaert, this is self-evident. Smart and conscious choices chart a sustainable path. And all with respect for tradition and nature. Sales manager Silas Crezée gives an insight behind the scenes.
Floréac and MPS work together to help the Belgian ornamental horticulture sector achieve its sustainability goals. This includes guiding growers through certification and working towards 90% responsible production and trade by 2025. Certification is becoming increasingly important as a condition for selling plants to certain customers and for maintaining a positive perception of the sector.
Floréac
Beerveldse Baan 4
9080 Lochristi
Belgium
BTW BE 0 421 712 250
RPR Gent
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