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Floréac Magazine #3 2021 : Same course, new wind

Good news! Floréac has won the prestigious Trophée d’Or for the second year in a row. And once again, our proximity is a great asset: our webshop, our point-of-sale support, our personalised service and plenty more besides. This magazine is yet another link in the success story.

It’s such an honour to drop onto your doormat! This is my first foreword as Floréac’s brand-new commercial manager. After 10 years in the role, Nathalie is handing me the baton. Thank you, Nathalie! We will miss you. And rest assured, I will continue on the same strong course that you put us on. 

Or rather: we will sail on together. Because Floréac is greater than the sum of its parts. Tous ensemble. Every employee, supplier, grower, customer… everyone is in the same boat. And that boat has endured quite a few storms in recent months. Flexibility and ad-hoc switching became the norm. But we sailed on anyway, and I would therefore like to express my sincere thanks to you all! 

Before I go any further, I’d like to tell you a little bit about myself. At the end of March, I joined Floréac to manage the French market. After 25 years in the carpet industry, it was time for a new challenge. It’s not really a career switch though. After all, the two sectors have a lot in common. A passion for the trade, for example. And carpets and floriculture share a common trait: they make your house and garden a home. A warm nest that we have (re)discovered in recent months. I am convinced that this trend will only continue. 

And I’m not the only one, as our suppliers in the spotlight – Siegfried Bunnik from Bromelia Specialist and Erik Boterdaele – also feel the same. Green mixed with colour. That’s what the future looks like. 

Meanwhile, we will raise a glass to summer while secretly looking forward to autumn at the same time. Be inspired! 

 Happy reading!

Stefaan Duchi
Commercial manager

Stefaan Duchi

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