At Floréac, innovation is deeply rooted within the company. Nothing is taken for granted and there is always room for improvement.
First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well!
Collaboration forms the humus of our group. On our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc.
At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.
Floréac wishes to make life easier for garden centres and DIY stores. We will work with you to optimise the commercial and logistical tasks or can even take care of them for you. From purchase and distribution to increasing the visibility of plants in your store, we deliver an all-in-one solution that transcends craftsmanship.
Floréac begins a new chapter as the company returns fully to Belgian ownership, with CEO An Vander Aa acquiring all shares. This decision strengthens the company’s identity, long-term vision and closeness to customers and partners. Structure, team and financial foundation remain unchanged, while the focus on quality, service, reliability and international ambition becomes even stronger.
For over 125 years, Hofland Flowering Plants has been a trusted name in floriculture. This family business from Naaldwijk blends tradition with innovation and is renowned for its signature plant, the Christmas Cactus (Schlumbergera). Led by Annemiek and Frank Hofland, the company puts sustainability first — from geothermal heating and LED lighting to biological crop protection.
The Poinsettia, or Christmas star, has evolved from a Mexican shrub into a true European Christmas icon. Its vibrant history, cultural symbolism, and sustainable breeding make it one of the most beloved festive plants. With over 90 million produced annually, it remains a key product for retailers. Discover its journey from legend to modern cultivation, and get inspired by new retail ideas that showcase its timeless charm and sustainable future.
