Our story

Floréac-pijltje

Our story

Our mission

Innovation has been deeply rooted within Floréac from the outset. We have continued down this path for over 60 years and it is reflected in everything we do: in our pioneering view of new products and services, first and foremost, but also in our ground-breaking ambition to keep raising the bar ever higher. We work with patience, and with craftsmanship. This creates close forms of cooperation that lead to sustainable partnerships with all the stakeholders involved.

At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.

Our place in the world

Floréac forms part of the Floré Group,  a European group that breeds, propagates,  cultivates and sells pot plants.

Floréac is a Belgian family business that is strongly rooted in Lochristi and has a Dutch branch in Naaldwijk, the heart of the horticultural sector at the FloraHolland auction. We focus mainly on garden centre chains, independent garden centres and DIY stores, not only in Belgium, but also in other parts of Europe. France, the UK, Germany, Switzerland and Austria are just a few of the countries in which we operate.

We keep our promises thanks to the efforts and dedication of over 150 employees and a turnover of more than 100 million euros.

 

Our range

  • Green houseplants
  • Flowering houseplants
  • Garden plants
  • Seasonal plants for garden and balcony
  • Plants with or without added value
  • Hydroculture houseplants
  • Planters 
  • Private-label collections

Curious? Take a look at our webshop and place an order online.
Are you a new client? Register here.

 

Our identity: Innovating Horticulture Together

Innovating

At Floréac, innovation is deeply rooted within the company. It’s in the way we do business and work together. Nothing is taken for granted and there is always room for improvement. That’s our motto. It is this attitude within the company and with our partners that puts us ahead of our competitors.

Horticulture

The term horticulture covers many different things. First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well! As a result of our know-how and expertise, we have occupied a leading position in the European horticulture sector for many years.

Together

Collaboration forms the humus of our group. It is the fertile ground on which we – as a close team – build long-term success: on our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc. What connects us? A shared respect for our environment. And last but not least, our passion for nature.

Our history: from Lochristi to Sicily

Over 60 years ago, Achiel Floré planted the first seed of what is now a flourishing enterprise with branches both at home and abroad.

1954

Achiel Floré sets up the horticultural company Floréac in Lochristi.
Floréac 1954

1987

First foot on the ground in the Netherlands. From this point onwards, the Floréac Nederland trade organisation supports the purchasing activities of our northern neighbours.

2006

Floréac moves into its current commercial premises: an innovative logistics platform of 3.2 hectares.
Floreac_Consolidation_2

2008

The trading companies of the Floré Groep are strengthened by Horticept, a Dutch exporter specialising in garden plants.

2009

New offshoot Ostroplant facilitates the purchase of Mediterranean plants in Sicily. Later in the year, Floréac Nederland and Horticept move to a new location at the FloraHolland auction in Naaldwijk.

Floreac_NL_Loading_Hall_2

2011

The birth of Invento. This trading company offers a Mediterranean assortment from Portugal, Spain and northern Italy all year round. In the autumn, heathers join the range.

2012

Floréac Nederland is rechristened Moterra. The new trading company Coverde focuses on the wholesale sector.
Floreac_Stock_Hall_1

2017

Floré Groep and Amaplant merge to form Amaverde.

2020

Several smaller companies join forces under a single brand: Floréac. This brand focuses on specialist retail: garden centre chains, independent garden centres & DIY stores. Coverde focuses more on wholesale and wholesale distribution.

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Plantify Partners Europe

2020

Floréac and Royal Lemkes have decided to collaborate strategically under the name Plantify Partners Europe.

More info www.plantifpartnerseurope.eu

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