Innovation has been deeply rooted within Floréac from the outset. We have continued down this path for over 60 years and it is reflected in everything we do: in our pioneering view of new products and services, first and foremost, but also in our ground-breaking ambition to keep raising the bar ever higher. We work with patience, and with craftsmanship. This creates close forms of cooperation that lead to sustainable partnerships with all the stakeholders involved.
At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.
Our place in the world
Floréac is a Belgian family business that is strongly rooted in Lochristi and has a Dutch branch in Naaldwijk, the heart of the horticultural sector at the FloraHolland auction. We focus mainly on garden centre chains, independent garden centres and DIY stores, not only in Belgium, but also in other parts of Europe. France, the UK, Germany, Switzerland and Austria are just a few of the countries in which we operate.
We keep our promises thanks to the efforts and dedication of over 150 employees and a turnover of more than 100 million euros.
- Green houseplants
- Flowering houseplants
- Garden plants
- Seasonal plants for garden and balcony
- Plants with or without added value
- Hydroculture houseplants
- Private-label collections
Curious? Take a look at our webshop and place an order online.
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Our identity: Innovating Horticulture Together
At Floréac, innovation is deeply rooted within the company. It’s in the way we do business and work together. Nothing is taken for granted and there is always room for improvement. That’s our motto. It is this attitude within the company and with our partners that puts us ahead of our competitors.
HorticultureThe term horticulture covers many different things. First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well! As a result of our know-how and expertise, we have occupied a leading position in the European horticulture sector for many years.
TogetherCollaboration forms the humus of our group. It is the fertile ground on which we – as a close team – build long-term success: on our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc. What connects us? A shared respect for our environment. And last but not least, our passion for nature.
Our history: from Lochristi to Sicily
Over 60 years ago, Achiel Floré planted the first seed of what is now a flourishing enterprise with branches both at home and abroad.
New offshoot Ostroplant facilitates the purchase of Mediterranean plants in Sicily. Later in the year, Floréac Nederland and Horticept move to a new location at the FloraHolland auction in Naaldwijk.
Several smaller companies join forces under a single brand: Floréac. This brand focuses on specialist retail: garden centre chains, independent garden centres & DIY stores. Coverde focuses more on wholesale and wholesale distribution.