Floréac’s Phalaenopsis assortment is clearly structured by pot size, flower type and market positioning. From compact mini varieties to premium grandiflora statement plants, the range supports both efficient turnover and high-end retail presentation. Quality starts with strong genetics and carefully selected young plants. Sustainable innovations such as the potweb help reduce chemical crop protection while maintaining reliability and product performance for professional customers.

Victor Hooftman explains how Hooftman Boomkwekerij has been focusing on hardy shrubs as the silent force of every garden for more than 30 years. With a focus on efficiency, automation and realistic sustainability, the family business is building a future-proof range. Open cooperation, seasonal thinking and knowledge sharing with partners such as Floréac are the key to profitability for growers, exporters and garden centres alike.

Floréac Magazine No. 35 brings together inspiration for the spring season with five detailed themes and practical stories from the sector. Hardy shrubs, a clearly structured Phalaenopsis assortment, the Belgian supplier event and ympa’s sustainable vision show how assortment, collaboration and presentation come together on the shop floor. Sabrina Celie’s gardening story provides extra inspiration for ecological and seasonal gardening. An edition that brings together atmosphere, ideas and concrete tools for a strong start to the growing season.