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Innovating

At Floréac, innovation is deeply rooted within the company. Nothing is taken for granted and there is always room for improvement.

Horticulture

First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well!

Together

Collaboration forms the humus of our group. On our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc.

Our story

At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.

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Our services

Floréac wishes to make life easier for garden centres and DIY stores. We will work with you to optimise the commercial and logistical tasks or can even take care of them for you. From purchase and distribution to increasing the visibility of plants in your store, we deliver an all-in-one solution that transcends craftsmanship.

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Latest news

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Floréac magazine nr 38 Winter 2026-2027

A winter full of inspiration

Winter brings atmosphere, inspiration and new opportunities on the shop floor. In Floréac Magazine #38, you’ll discover the key winter and Christmas themes for 2026–2027, inspiring product ranges and compelling stories from the sector. Get to know the extraordinary world of Euro Bonsai, discover why the amaryllis continues to surprise, and meet our colleague Johan Sterckx. An issue packed with plants, display ideas and expert knowledge to help you turn the winter season into a compelling story.

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Luc Lamont en Floréac consolidatie team

Staff member in the spotlight : Luc Lamont

Luc Lamont has been a mainstay at Floréac for almost 40 years. As Team Co-ordinator for Consolidation, he and his team ensure a smooth logistical flow, with a focus on collaboration, planning and responsibility. From his early days in azalea cultivation to his current role, Luc knows the company inside out. He remains active outside work too, with mountain biking, music and family as his main passions. His motto? Don’t make a mountain out of a molehill.

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Photoshoot Bromelia 2024 bromeliad aechmea, guzmania, vriesea

Bromeliads: Tropical eye-catchers with a lasting impact

The bromeliad combines a tropical look with long-lasting ornamental appeal and a surprising amount of variety. Thanks to ongoing breeding programmes, new colours, shapes and compact plant varieties are emerging that align with current interior design trends. From Guzmania and Vriesea to Tillandsia and pineapple plants: each species has its own unique character. Through close collaboration with specialist breeders and growers, Floréac has built up strong expertise and a versatile range that enables retailers to inspire their customers all year round.

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