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Floréac-pijltje

Innovating

At Floréac, innovation is deeply rooted within the company. Nothing is taken for granted and there is always room for improvement.

Horticulture

First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well!

Together

Collaboration forms the humus of our group. On our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc.

Our story

At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.

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Our services

Floréac wishes to make life easier for garden centres and DIY stores. We will work with you to optimise the commercial and logistical tasks or can even take care of them for you. From purchase and distribution to increasing the visibility of plants in your store, we deliver an all-in-one solution that transcends craftsmanship.

Latest news

Lode De Waele

Nursery De Waele – Wilwoodii embraces sustainable trend

“Every day, we feel the urge to do something new.” Lode De Waele is not resting on his laurels. He represents the fourth generation of growers in his family. What began modestly in 1927 as a classic azalea nursery has today grown into a modern floriculture company with a sales market that extends deep into Europe. And they still have plenty of growth ahead of them.

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Floréac magazine #21 3-2022

Floréac magazine #21 3-2022 : Uncorking autumn

POP!’ Nothing sounds more celebratory than uncorking a champagne bottle, and we’ve had the privilege of hearing that pop a couple of times in recent months. Firstly, Floréac was once again awarded the prestigious Trophée d’Or 2022 from JardinPlus – the third year in a row! Secondly, we have become a member of FSI 2025, which is a turning point in our history.

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