Meuleman Flower Nursery has grown from a family-run vegetable business into a versatile nursery with ball chrysanthemums as its solid foundation. Today, Dries Meuleman and Lies Bryon are continuing to build on that story with a broader range, smart digitalisation and targeted investments in efficiency and sustainability. Based in Jabbeke, they combine craftsmanship and flexibility with a single clear ambition: to grow high-quality plants, take as much work off their customers’ hands as possible, and continue to grow alongside strong partners.

At Floréac, Leen Verleyen, as Back Office Manager, ensures structure, clarity and efficient support for purchasing and sales. At home, she channels that same dedication into her passion for bees and biodiversity. With beehives, a varied garden and a focus on spreading out the flowering periods, she creates an environment where pollinators have every opportunity to thrive. Her story shows how small, thoughtful choices can make a tangible contribution to biodiversity — both at home and within our sector.

Floréac Magazine No. 37 is entirely dedicated to an inspiring autumn. Discover the story behind Meuleman Flower Nursery, read more about the strengthened partnership between Floréac and Plantas Group, and be inspired by autumn trends and the versatile bromeliad. Pink October and our partnership with Think Pink are also given special attention. Finally, we shine the spotlight on our colleague Luc Lamont, who has been making a difference at Floréac for almost 40 years.