At Floréac, innovation is deeply rooted within the company. Nothing is taken for granted and there is always room for improvement.
First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well!
Collaboration forms the humus of our group. On our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc.
At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.
Floréac wishes to make life easier for garden centres and DIY stores. We will work with you to optimise the commercial and logistical tasks or can even take care of them for you. From purchase and distribution to increasing the visibility of plants in your store, we deliver an all-in-one solution that transcends craftsmanship.
Victor Hooftman explains how Hooftman Boomkwekerij has been focusing on hardy shrubs as the silent force of every garden for more than 30 years. With a focus on efficiency, automation and realistic sustainability, the family business is building a future-proof range. Open cooperation, seasonal thinking and knowledge sharing with partners such as Floréac are the key to profitability for growers, exporters and garden centres alike.
Floréac Magazine No. 35 brings together inspiration for the spring season with five detailed themes and practical stories from the sector. Hardy shrubs, a clearly structured Phalaenopsis assortment, the Belgian supplier event and ympa’s sustainable vision show how assortment, collaboration and presentation come together on the shop floor. Sabrina Celie’s gardening story provides extra inspiration for ecological and seasonal gardening. An edition that brings together atmosphere, ideas and concrete tools for a strong start to the growing season.
Liesl’s love for Christmas is rooted in tradition, warmth and meaningful rituals. Her blue-and-white AA Gent–themed Christmas tree stays up for two months and is filled with ornaments collected from around the world, each carrying a personal story. She cherishes visits to Christmas markets with her sister and values togetherness over perfection. Having worked with festive plants, she highlights the importance of conifers, Christmas roses and amaryllis in creating seasonal atmosphere and colour in the home.
