Developing. Devotion. Daring. The intro on the website of The Mastergrowers might be short, but the company’s ambitions go a long way. As master Hydrangea growers, they aim to be the most innovative supplier for the top end of the indoor Hydrangea market. How they achieve this? Firstly, by working together. Secondly, by colouring outside the lines. Master grower Robin van Dijk explains.

“Things must move forward.” Luc Van den Berghe might not say it in so many words, but you can still read it between the lines. And you can’t fail to miss his passion for the craft either. But Luc, whose company occupies almost 5 hectares, remains grounded. A few years ago, he switched from houseplants to garden plants. And thanks to smart innovation, this choice is now bearing fruit. “You have to innovate; otherwise, you just won’t make it in this trade.”