At Floréac, innovation is deeply rooted within the company. Nothing is taken for granted and there is always room for improvement.


First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well!


Collaboration forms the humus of our group. On our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc.

Our story

At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.


Our services

Floréac wishes to make life easier for garden centres and DIY stores. We will work with you to optimise the commercial and logistical tasks or can even take care of them for you. From purchase and distribution to increasing the visibility of plants in your store, we deliver an all-in-one solution that transcends craftsmanship.

Latest news

Trophée d'or Jardineries Floréac

Second Trophée d’Or 2021 now gracing our mantlepiece

Winners once again! Floréac takes home JardinPlus’ prestigious Trophée d’Or for the second year in a row. Glowing with pride at getting 2021’s highest score for innovation, logistics, and commercial dynamism/communication. We’ve already set our sights on a third win.

The Mastergrowers

Growth through courage, curiosity and love of nature

Developing. Devotion. Daring. The intro on the website of The Mastergrowers might be short, but the company’s ambitions go a long way. As master Hydrangea growers, they aim to be the most innovative supplier for the top end of the indoor Hydrangea market. How they achieve this? Firstly, by working together. Secondly, by colouring outside the lines. Master grower Robin van Dijk explains.

Jelle en Luc Van Den Berghe

Always stay curious

“Things must move forward.” Luc Van den Berghe might not say it in so many words, but you can still read it between the lines. And you can’t fail to miss his passion for the craft either. But Luc, whose company occupies almost 5 hectares, remains grounded. A few years ago, he switched from houseplants to garden plants. And thanks to smart innovation, this choice is now bearing fruit. “You have to innovate; otherwise, you just won’t make it in this trade.”


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