Christmas roses, winter roses or spring roses. … Hellebores, popularly known as sneezeweed, devil’s weed and oracle flower. Piece by piece they brighten up the winter. They are super strong, and thanks to innovative breeding, varieties are emerging that do even better. That deserves a review.
At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.
Floréac wishes to make life easier for garden centres and DIY stores. We will work with you to optimise the commercial and logistical tasks or can even take care of them for you. From purchase and distribution to increasing the visibility of plants in your store, we deliver an all-in-one solution that transcends craftsmanship.
The appointment of An Vander Aa as the first female CEO of Floréac NV follows the decision of the Supervisory Board and Benoit Strauven to pass on the CEO role. In recent years he shaped, among others, the strategic framework for Floréac’s future direction and he guided the further affiliation with the family-owned group PPE (Plantify Partners Europe).
2023 is rushing towards the finish line at a fast pace and before we realise it, we are all sitting around the Christmas table looking into the New Year. At this very moment, just a little too early for extensive afterthoughts on the past year.
In that sense, meanwhile, the 26° and winter 2023 edition of Floréac Magazine is before you.