At Floréac, innovation is deeply rooted within the company. Nothing is taken for granted and there is always room for improvement.
First and foremost, it means a passion for plants. But it is also a passion for our profession. What we do, we do well!
Collaboration forms the humus of our group. On our home soil, but above all in sustainable partnerships with our clients, suppliers, transporters, etc.
At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.
Floréac wishes to make life easier for garden centres and DIY stores. We will work with you to optimise the commercial and logistical tasks or can even take care of them for you. From purchase and distribution to increasing the visibility of plants in your store, we deliver an all-in-one solution that transcends craftsmanship.
When you read our magazine, it might be freezing cold. Or, who knows, an early bird might be singing merrily in the garden. These are strange times. One thing is certain, however: the shops are getting ready for spring.
VDA Plant started out 50 years ago as an import and export company for young plant material from Central America and, to a lesser extent, China.
From the outset, the focus was on tropical houseplants such as Areca, Cycas, Dracaena and Yucca. All of which are indispensable in a trendy interior these days.
Benoit Strauven is Floréac’s new CEO from the 15th of November 2021. Time for a brief introduction.
Floréac
Beerveldse Baan 4
9080 Lochristi
Belgium
BTW BE 0 421 712 250
RPR Gent
