From a simple bulb to a spectacular display of flowers: the amaryllis never fails to impress. With its striking blooms, rich colour palette and versatile applications, it is a true highlight of the winter season. Continuous innovation, from compact mini amaryllis plants to XXL varieties and waxed No Water Flowers, keeps the range fresh and inspiring. Discover how specialist growers such as Vreugdenhil Bulbs & Plants combine quality, convenience and experience to make amaryllis a valuable addition to any winter assortment.

From Lochristi to Europe: a story of expertise, entrepreneurship and collaboration. For Tournée Provinciale on PlattelandsTV, commissioned by the Province of East Flanders, Agriculture and Rural Development Department, filming took place at Handelskwekerij Frank De Mol-Verlee and Floréac. Discover how local cultivation and international market expertise strengthen each other, and how Floréac connects growers with European retailers. Watch the report and explore the story behind our horticultural sector.