At Floréac, Johan Sterckx works closely with customers as Store Development Manager – Field Sales, helping them optimise their plant departments and in-store presentations. At home, he swaps the shop floor for his own vegetable garden, where he grows tomatoes, potatoes and a variety of other crops. From homemade passata to storing vegetables for winter, Johan makes the most of every harvest. His story highlights the value of experimenting, learning and enjoying home-grown produce throughout the year.

From a simple bulb to a spectacular display of flowers: the amaryllis never fails to impress. With its striking blooms, rich colour palette and versatile applications, it is a true highlight of the winter season. Continuous innovation, from compact mini amaryllis plants to XXL varieties and waxed No Water Flowers, keeps the range fresh and inspiring. Discover how specialist growers such as Vreugdenhil Bulbs & Plants combine quality, convenience and experience to make amaryllis a valuable addition to any winter assortment.

From Lochristi to Europe: a story of expertise, entrepreneurship and collaboration. For Tournée Provinciale on PlattelandsTV, commissioned by the Province of East Flanders, Agriculture and Rural Development Department, filming took place at Handelskwekerij Frank De Mol-Verlee and Floréac. Discover how local cultivation and international market expertise strengthen each other, and how Floréac connects growers with European retailers. Watch the report and explore the story behind our horticultural sector.