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Lode De Waele

Nursery De Waele – Wilwoodii embraces sustainable trend

“Every day, we feel the urge to do something new.” Lode De Waele is not resting on his laurels. He represents the fourth generation of growers in his family. What began modestly in 1927 as a classic azalea nursery has today grown into a modern floriculture company with a sales market that extends deep into Europe. And they still have plenty of growth ahead of them.

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Floréac magazine #21 3-2022

Floréac magazine #21 3-2022 : Uncorking autumn

POP!’ Nothing sounds more celebratory than uncorking a champagne bottle, and we’ve had the privilege of hearing that pop a couple of times in recent months. Firstly, Floréac was once again awarded the prestigious Trophée d’Or 2022 from JardinPlus – the third year in a row! Secondly, we have become a member of FSI 2025, which is a turning point in our history.

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Floréac Trophée d'or 2022

Third time gold with the Trophée d’Or 2022

What an honour! Floréac has been awarded the prestigious Trophée d’Or 2022 by JardinPlus for the third time in a row. And that can only mean one thing: we’re on the right track. And we intend to keep it that way. Our plan? To intensify our efforts in the areas of innovation and service and to collaborate even more intensively. 

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Wouter Busschaert Horizon

Strong Belgian plants keep consumers happy

You have slow food and slow coffee, and you also have growers who opt for a slow cultivation process. Horizon Plants is one of them. What do these slow trends have in common? Quality and craftsmanship, that’s what. The best genetic material as a start for extremely strong Kalanchoes and a wide range of houseplants.  

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van Son & Koot

Van Son & Koot brings more biodiversity to your garden

“Yes, it’s a time-consuming hobby,” laughs Sebastiaan van der Heijden, co-owner of Van Son & Koot nursery. With 36 hectares of Japanese maples and other garden plants, this might sound like an understatement. Yet among all these plants, people come first. A heart-warming story, as well as a first!

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