News

‘A better world starts with yourself’. At Floréac, we take this old folk saying literally. We want to lead by example in the sector. Not because we have to, but because we want to. It drives all our choices. And with this, we would like to inspire others. 

A nursery that constantly questions and reinvents itself? For nursery Leybaert, this is self-evident. Smart and conscious choices chart a sustainable path. And all with respect for tradition and nature. Sales manager Silas Crezée gives an insight behind the scenes.

Floréac and MPS work together to help the Belgian ornamental horticulture sector achieve its sustainability goals. This includes guiding growers through certification and working towards 90% responsible production and trade by 2025. Certification is becoming increasingly important as a condition for selling plants to certain customers and for maintaining a positive perception of the sector.

Receiving all goods is a vital link in the logistics process. If there is a hitch here, it affects the rest of the chain. This process is different in Belgium than in the Netherlands. But the result is the same: only products that meet all the conditions leave here for their destination. Maikel Vlaeminck (team coordinator reception, Belgium) and Rokus Kester (foreman logistics, Netherlands) give a look behind the scenes.

In this updated magazine, be inspired by spring-fresh trends, influencer Mr Plant Geek, the importance we attach to sustainability, a look at some of our suppliers, and the new section ‘Department in the Spotlight’.

JK Plant Nursery doesn’t go for quick wins, and that’s a deliberate choice. Slow is fine too. Nevertheless, this young and dynamic company sets the bar high with its exclusive range of house and garden plants as well as its relationships with partners. Its connections mature on the basis of trust.

Discover our latest Floréac magazine full of inspiring themes for the upcoming Christmas period. Plus interviews on working together – shoulder to shoulder – across organisational boundaries.

Nurseries that grow both cut flowers and green pot plants? There aren’t very many of those at all. ICHTUS Flowers & Plants is one of these rare finds. And we want to know more about that! Co-owner Pieter Lips tells us the ins & outs of two-under-one-roof cultivation. 

“Every day, we feel the urge to do something new.” Lode De Waele is not resting on his laurels. He represents the fourth generation of growers in his family. What began modestly in 1927 as a classic azalea nursery has today grown into a modern floriculture company with a sales market that extends deep into Europe. And they still have plenty of growth ahead of them.

POP!’ Nothing sounds more celebratory than uncorking a champagne bottle, and we’ve had the privilege of hearing that pop a couple of times in recent months. Firstly, Floréac was once again awarded the prestigious Trophée d’Or 2022 from JardinPlus – the third year in a row! Secondly, we have become a member of FSI 2025, which is a turning point in our history.