Our story
Our mission
Innovation has been deeply rooted within Floréac from the outset. We have continued down this path for over 70 years and it is reflected in everything we do: in our pioneering view of new products and services, first and foremost, but also in our ground-breaking ambition to keep raising the bar ever higher. We work with patience, and with craftsmanship. This creates close forms of cooperation that lead to sustainable partnerships with all the stakeholders involved.
At Floréac, we recognise that although you can go far alone, you can go further in a team. Together with our clients and suppliers, we are writing a single story.
Our place in the world
Floréac is a Belgian family business that is strongly rooted in Lochristi and has a Dutch branch in Bleiswijk. We focus mainly on garden centre chains, independent garden centres and DIY stores, not only in Belgium, but also in other parts of Europe. France, the UK, Germany, Switzerland and Austria are just a few of the countries in which we operate.
We keep our promises thanks to the efforts and dedication of over 130 employees and a turnover of more than 100 million euros.
Our range
- Green houseplants
- Flowering houseplants
- Garden plants
- Seasonal plants for garden and balcony
- Plants with or without added value
- Hydroculture houseplants
- Planters
- Private-label collections
Curious? Take a look at our webshop and place an order online.
Are you a new client? Register here.7
Our identity: P L A N T
Passion
At Floréac, we breathe floriculture. Our passion for plants as well as for our profession has determined how we work for more than 70 years. With craftsmanship, care and dedication, we create value for our customers and partners. We consciously opt for quality and remain curious about everything that moves our sector forward.
Loyal
We believe in strong, honest relationships. Reliability is central to us: what we agree, we do. We build long-term partnerships with customers, growers, suppliers and transport partners. Based on mutual trust, transparency and respect, we work together on a stable and sustainable chain.
Authentic
Floréac stays close to its origins: a family business with a clear vision and a people-oriented approach. We show who we are and do what we promise, without detours. Our authenticity ensures that customers know what we stand for: a no-nonsense mentality, an open attitude and an honest way of working.
Sober
We grow with common sense. Sobriety is our guiding principle in every decision. No empty promises, but practical solutions that really benefit our partners. We keep an overview, think critically and strive for efficiency in every step of the chain. This is how we help our customers move forward in a way that works.
Future-oriented
We are building the next chapters of Floréac with conviction. The floriculture sector is evolving rapidly, and we are evolving with it – with a focus on innovation, sustainability and smart processes. Moreover, Floréac is once again fully Belgian-owned, so we are ready for the future with strong local roots and a long-term vision. This is how we create a resilient chain that wants to be stronger tomorrow than it is today.
Our history: from Lochristi to Sicily
Over 70 years ago, Achiel Floré planted the first seed of what is now a flourishing enterprise with branches both at home and abroad.
1954
1987
2006
2008
2009
New offshoot Ostroplant facilitates the purchase of Mediterranean plants in Sicily. Later in the year, Floréac Nederland and Horticept move to a new location at the FloraHolland auction in Naaldwijk.
2011
2012
2017
2020
Several smaller companies join forces under a single brand: Floréac. This brand focuses on specialist retail: garden centre chains, independent garden centres & DIY stores. Coverde focuses more on wholesale and wholesale distribution.
2020
Floréac and Royal Lemkes have decided to collaborate strategically under the name Plantify Partners Europe.
More info www.plantifypartnerseurope.eu
2020
Floréac joins the brand “SILENCE, ça pousse !“, based on the TV show of the same name with Stéphane Marie. Together with Hortival, Ernest Turc, Florentaise, POETIC, Clisson et Hortipal, we offer a full range of products for your point of sale.
2024
Floréac Netherlands (Moterra) moves into the Bleiswijk location of Plantify Partners Europe (PPE), the partnership to which Floréac belongs.
More info : www.plantifypartnerseurope.eu
2025
Floréac is once again becoming a wholly Belgian company. This step strengthens our identity, our values and our vision for the future, while we continue to pursue our international ambitions and strong service provision.
