At the prestigious ‘Trophée JardinPlus® 2024’ ceremony in Paris, Floréac was awarded for the fifth year in a row. In the houseplant category, its efforts over the past year were rewarded with the silver trophy.
On top of that, Floréac was nominated among the select group of ‘Meilleurs des meilleurs’ (‘Best of the best’), as one of the 5 preferred suppliers for the French market in 2024!
In doing so, a professional jury of purchasing groups and leading retail chains pronounces cross-category on the suppliers with whom cooperation is most appreciated. And this for the combined criteria: innovation, logistics, commercial support and after-sales service.
What an honour! We cannot emphasize enough how much our French Team and all employees derive satisfaction from this appreciation for our efforts from the trade.
Below, we briefly go over the structural efforts for each of the aforementioned criteria:
Innovation and trends
Collaborating with trend agency Chlorosphère and publishing inspirational magazines are some of the ways Floréac helps customers keep up with the latest trends. Are you a garden centre, retailer or DIY shop. If you also want to be regularly inspired, sign up for the online version of our magazine here.
Commercial support and after-sales service
Floréac’s strength lies in close cooperation with its customers. For example, we help to put together a range that is relevant and appealing to the customer and offer expertise for an attractive shop presentation. Proximity in our core regions is also important. Thus, the sales team, especially in France, was reinforced with additional colleagues to offer customers the best service before, during and after the sale.
Logistic services
Plants are a living product. Quality and ‘freshness’ are crucial for an impeccable presentation on the shop floor and ensuring commercial and aesthetic value for the customer. Our logistics services are designed to ensure customer-specific requirements and fine distribution all the way to the point of sale.
70 years of sustainable business
On the occasion of its 70th anniversary, Floréac remains true to the principle of sustainable cooperation.
Floréac’s commitment to quality and sustainability is underlined by its ongoing efforts to achieve 90% sustainable sourcing by 2025. This is also reflected in a driving role for a responsible Belgian floriculture.
Open dialogue with customers and suppliers, among others, is seen as an important key to remaining valuable and successful together in the future.