News

Floréac Magazine No. 37 is entirely dedicated to an inspiring autumn. Discover the story behind Meuleman Flower Nursery, read more about the strengthened partnership between Floréac and Plantas Group, and be inspired by autumn trends and the versatile bromeliad. Pink October and our partnership with Think Pink are also given special attention. Finally, we shine the spotlight on our colleague Luc Lamont, who has been making a difference at Floréac for almost 40 years.

With a carefully planned crop rotation and an almost continuous market presence, Opplant has been demonstrating the power of forward thinking for many years. Operating from three sites, this family-run business combines quality, flexibility and sustainable choices with robust seasonal planning. This approach ensures stability, even in a challenging market. Discover how Opplant has grown to become a reliable partner for customers across Europe, with Belgian-grown produce reaching even international projects.

Hebe brings colour, texture and a lasting summer feel to gardens, patios and balconies. This evergreen shrub flowers profusely well into autumn and also attracts bees and butterflies. Within the Floréac range, we distinguish three product lines: the distinctive traditional Hebes, the popular Hebe Addenda® and the compact Hebe All Blooms. Thanks to their versatility, strong performance and wide range of uses, they are a valuable addition to any range.

The summer edition of Floréac Magazine No. 36 focuses on inspiring and sales-oriented concepts for the shop floor. Discover, among other things, ‘Intriguing outdoor’ with ready-made outdoor arrangements and ‘Hebe’ as a floriferous plant offering added value for biodiversity. We also highlight key themes for indoors and outdoors, our organic certification as a key asset, and inspiring stories from grower Opplant and employee Leen Verleyen. A practical guide to a strong summer season.

Employee in the spotlight: Sabrina Celie What was once a purely functional garden has gradually evolved into a place with more colour, life and experience.

Floréac’s Phalaenopsis assortment is clearly structured by pot size, flower type and market positioning. From compact mini varieties to premium grandiflora statement plants, the range supports both efficient turnover and high-end retail presentation. Quality starts with strong genetics and carefully selected young plants. Sustainable innovations such as the potweb help reduce chemical crop protection while maintaining reliability and product performance for professional customers.

Victor Hooftman explains how Hooftman Boomkwekerij has been focusing on hardy shrubs as the silent force of every garden for more than 30 years. With a focus on efficiency, automation and realistic sustainability, the family business is building a future-proof range. Open cooperation, seasonal thinking and knowledge sharing with partners such as Floréac are the key to profitability for growers, exporters and garden centres alike.

Floréac Magazine No. 35 brings together inspiration for the spring season with five detailed themes and practical stories from the sector. Hardy shrubs, a clearly structured Phalaenopsis assortment, the Belgian supplier event and ympa’s sustainable vision show how assortment, collaboration and presentation come together on the shop floor. Sabrina Celie’s gardening story provides extra inspiration for ecological and seasonal gardening. An edition that brings together atmosphere, ideas and concrete tools for a strong start to the growing season.