News

The summer edition of Floréac Magazine No. 36 focuses on inspiring and sales-oriented concepts for the shop floor. Discover, among other things, ‘Intriguing outdoor’ with ready-made outdoor arrangements and ‘Hebe’ as a floriferous plant offering added value for biodiversity. We also highlight key themes for indoors and outdoors, our organic certification as a key asset, and inspiring stories from grower Opplant and employee Leen Verleyen. A practical guide to a strong summer season.

Employee in the spotlight: Sabrina Celie What was once a purely functional garden has gradually evolved into a place with more colour, life and experience.

Floréac’s Phalaenopsis assortment is clearly structured by pot size, flower type and market positioning. From compact mini varieties to premium grandiflora statement plants, the range supports both efficient turnover and high-end retail presentation. Quality starts with strong genetics and carefully selected young plants. Sustainable innovations such as the potweb help reduce chemical crop protection while maintaining reliability and product performance for professional customers.

Victor Hooftman explains how Hooftman Boomkwekerij has been focusing on hardy shrubs as the silent force of every garden for more than 30 years. With a focus on efficiency, automation and realistic sustainability, the family business is building a future-proof range. Open cooperation, seasonal thinking and knowledge sharing with partners such as Floréac are the key to profitability for growers, exporters and garden centres alike.

Floréac Magazine No. 35 brings together inspiration for the spring season with five detailed themes and practical stories from the sector. Hardy shrubs, a clearly structured Phalaenopsis assortment, the Belgian supplier event and ympa’s sustainable vision show how assortment, collaboration and presentation come together on the shop floor. Sabrina Celie’s gardening story provides extra inspiration for ecological and seasonal gardening. An edition that brings together atmosphere, ideas and concrete tools for a strong start to the growing season.

Liesl’s love for Christmas is rooted in tradition, warmth and meaningful rituals. Her blue-and-white AA Gent–themed Christmas tree stays up for two months and is filled with ornaments collected from around the world, each carrying a personal story. She cherishes visits to Christmas markets with her sister and values togetherness over perfection. Having worked with festive plants, she highlights the importance of conifers, Christmas roses and amaryllis in creating seasonal atmosphere and colour in the home.

For over 125 years, Hofland Flowering Plants has been a trusted name in floriculture. This family business from Naaldwijk blends tradition with innovation and is renowned for its signature plant, the Christmas Cactus (Schlumbergera). Led by Annemiek and Frank Hofland, the company puts sustainability first — from geothermal heating and LED lighting to biological crop protection.

The Poinsettia, or Christmas star, has evolved from a Mexican shrub into a true European Christmas icon. Its vibrant history, cultural symbolism, and sustainable breeding make it one of the most beloved festive plants. With over 90 million produced annually, it remains a key product for retailers. Discover its journey from legend to modern cultivation, and get inspired by new retail ideas that showcase its timeless charm and sustainable future.