For over 125 years, Hofland Flowering Plants has been a trusted name in floriculture. This family business from Naaldwijk blends tradition with innovation and is renowned for its signature plant, the Christmas Cactus (Schlumbergera). Led by Annemiek and Frank Hofland, the company puts sustainability first — from geothermal heating and LED lighting to biological crop protection.
The Poinsettia, or Christmas star, has evolved from a Mexican shrub into a true European Christmas icon. Its vibrant history, cultural symbolism, and sustainable breeding make it one of the most beloved festive plants. With over 90 million produced annually, it remains a key product for retailers. Discover its journey from legend to modern cultivation, and get inspired by new retail ideas that showcase its timeless charm and sustainable future.
The new Floréac Magazine Winter 2025/2026 is out now! This 34th edition celebrates creativity, craftsmanship and connection. Explore five Christmas themes that bring retail spaces to life, from luxurious and traditional to Scandinavian and modern. Discover our Plant in the Spotlight, the Poinsettia, a refreshing Green Reset for January, and inspiring stories from Hofland Plants and team member Liesl. A magazine that captures the beauty of nature and the spirit of the season.
In our “Colleague in the Spotlight” series, we meet Pieter Van de Velde, who transformed an old horse pasture behind his home into a flourishing patch of nature. Inspired by The Biggest Little Farm, Pieter and his family began a slow, hands-on experiment in biodiversity restoration. Step by step, they turned a barren field into a thriving habitat with hedges, trees, insects, and birds—without chemicals or shortcuts. Their weekend project is not about perfection but about balance, patience, and reconnecting with the land. For Pieter, working with nature is a source of peace, resilience, and wonder.
Plant World is a Dutch nursery offering over 4,000 tropical houseplants, including 85 exclusive varieties. Formed by the merger of three renowned growers, it combines craftsmanship, innovation and sustainability. Plants are grown naturally with care for people and planet. With partners worldwide and a strong focus on quality, Plant World brings colour, joy and longevity to homes. As sales manager Maik Duindam says: “We grow more than plants—we grow happiness.”
Looking to keep your garden vibrant after summer? Meet the Skimmia – a hardy, evergreen shrub that adds colour, scent, and structure throughout autumn and winter. With red or lime-green buds in late summer and fragrant flowers or berries in spring, it’s a true garden gem. This article introduces the most popular Skimmia varieties, from classics like Rubella to newcomers like Festival, and highlights the expert growers behind them. Plus: 5 easy care tips to help your Skimmia thrive on balconies, in borders, or as part of seasonal arrangements.
Autumn is the season of connection. In this issue, we explore how the energy of the season fuels both reflection and action. We highlight sustainable partnerships, bridge the gap between growers and customers, and share fresh insights on market trends and standout autumn plants like Skimmia and dorm-friendly greenery. Discover the Cosmic Future trend and organically shaped garden shrubs. Let’s grow together — not in spite of autumn, but thanks to it.
Anneke Van Pee has been working at Floréac for 38 years, labelling plants with care and precision. But her plant passion doesn’t stop at work—at home, she tends to her beloved carnivorous plants like Nepenthes, Sarracenia, and Dionaea. Fascinated by their insect-catching nature and decorative appeal, she collects rainwater especially for them. Challenging but rewarding, these plants give her joy and satisfaction—especially in summer. Anneke is truly a lifelong plant lover, both professionally and personally.
Pot plant cultivation is becoming increasingly sustainable. Growers are embracing innovative techniques such as geothermal heating, LED lighting, and smart climate control to reduce energy consumption. They also opt for organic pest control and resilient plant varieties to support biodiversity. Circular practices like water and substrate recycling, and precision farming further boost sustainability. With these efforts, growers are redefining their methods. At Floréac, we proudly support this green transition by working exclusively with sustainability-driven partners.
Moerings Aquatic Plant Nursery in the Netherlands is Europe’s largest producer of aquatic plants, with over eight million grown annually. Founded over 30 years ago, the company focuses on presentation, innovation, and sustainability. Their vast assortment includes over 60 water lily species and 300 pond and aquarium plants. With outdoor cultivation, ebb-and-flow irrigation, and eco-friendly practices, Moerings delivers top-quality plants. A 15-year partnership with Floréac helps them meet customer needs and expand into new markets like France.
