Floréac Magazine #4 2020 : Christmas Special

Smell. Feel. See.  

Intense. That’s how I’ve experienced recent months, as you undoubtedly have too. At first, our sector shut down completely. A few weeks later, it was all hands on deck. But you know what stayed with me most of all? The mutual solidarity, togetherness and sense of unity—call it whatever you want. We really went for it together, one hundred percent and we are still doing that, to be honest. More than ever, we value the people who are closest to us. This also applies to our professional relationships: our partner clients and our suppliers. In other words, you. It is this solidarity that I want to cherish and incorporate into our future cooperation.

Because no matter how you look at it, meeting each other will be different in the ‘new normal’. For instance, there are the travel restrictions and cancelled trade fairs, to name just two things. As an alternative, we’ve quickly become familiar with digital tools such as Teams, Zoom and Skype. They’re efficient, but let’s be honest: who isn’t longing for the moment when we can smell, feel and see our plants together again? A plant is emotion, not data. 

Early this summer, French magazine Jardineries awarded us the ‘Jardin Plus Trophée d’Or 2020’ for the best supplier of houseplants and cut flowers in France. Un grand merci! We achieved the highest score for three criteria: innovation, logistics and commercial dynamism/communication. Another feather in our cap, and yours! Moreover, it encourages us to focus even more on the connection with you and your customers.

Nobody knows what the future will look like. However, one thing is certain. The future is green and cooperation will be paramount. Say the word ‘plants’ and the word ‘oxygen’ automatically springs to mind. Take a deep breath and then let’s go for it again. Together. Onwards and upwards to a new story in 2021.

Happy reading!

Commercial Manager

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