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An Vander Aa new CEO Floréac 

The Supervisory Board of Plantify Partners Europe has appointed An Vander Aa as the new CEO of Floréac with effect from November 6th 2023. 

The appointment of An Vander Aa as the first female CEO of Floréac NV follows the decision of the Supervisory Board and Benoit Strauven to pass on the CEO role. In recent years he shaped, among others, the strategic framework for Floréac’s future direction and he guided the further affiliation with the family-owned group PPE (Plantify Partners Europe). 

“An brings a broad experience in various international senior management positions in manufacturing and IT services and has been on board of the Floréac Management for over a year with a specific focus on commercial policy. In this capacity, she is ideally positioned to ensure continuity and guide the organization in this next phase for the company. The further realization of the strategic choices in close cooperation with our growers, customers and employees is paramount to guide this wonderful family business into its 70th year of life” confirms Cees van der Meij, Member of the Supervisory Board of Plantify Partners Europe.

 “Floréac breathes passion for plants, service for customers and respect for the world we live in. I am proud to lead this team that gives its best every day and look forward to an exciting collaboration with all stakeholders,” An Vander Aa said of her appointment.

Floréac in a nutshell 

Floréac is a family-owned trading company specializing in the international distribution of indoor and garden plants. On an annual basis, Floréac brings 30,000,000 potted plants from growers to living rooms.

In particular, Floréac wants to unburden garden centres, DIY stores and supermarkets in Europe by jointly optimizing commercial and logistical tasks or even taking them out of customers’ hands altogether. From purchase, distribution to visibility of plants in the shop. In this way, Floréac works on a total solution that transcends craftsmanship. 

Since 2020, Floréac has been working strategically with Royal Lemkes. Under the joint banner of Plantify Partners Europe, they aim to create a powerful European network of family businesses in the green branch. Cooperation with customers, suppliers and companies in a European context is crucial in this respect. Floréac wants to base this on its own strength and identity. In this way, we continue to serve our European customers with top quality and innovation.

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