Spring is the time when everything comes back to life. Not only in the garden, but also in the product range and in the shop.
In this edition, you will discover five spring themes that can easily be translated into presentations on the shop floor: ‘ Hello Spring Living “ brings lightness and freshness to the interior, ”Nostalgic Lens’ provides warm familiarity with foliage plants and soft blooms, “Soft Easter Moments” creates a refined Easter experience for indoors, “Easter in Bloom” extends that feeling to the front door and outdoor space, while “Spring Starts Outside” makes the real start of the outdoor season visible.
The quiet power of hardy shrubs
In “Supplier in the spotlight”, Hooftman Boomkwekerij explains why hardy shrubs form the backbone of every garden. These are not fleeting trend products, but plants that add value for consumers for years to come and offer stable rotation for garden centres.
Product in the spotlight: Phalaenopsis as a structural pillar
We show how Floréac consciously builds its Phalaenopsis range according to pot size, flower type and positioning. From impulse product to premium eye-catcher: a structured approach that makes purchasing easier and presentation stronger.
Belgian suppliers, local strength
The recent Belgian supplier event is given a prominent place. Not as a break with existing collaborations, but as a conscious refinement of the range: proximity where possible, collaboration where it counts.
ympa: sustainability that needs no explanation
Sustainability is no longer a separate story, but a natural part of the range. With ympa, we show how a clear, honest and simple story creates trust on the shop floor.
People behind the greenery
Finally, we make room for inspiration. Sabrina Celie’s gardening story shows how ecological gardening, seasonal experiences and floral splendour go hand in hand — a story that perfectly matches the experience consumers are looking for today.
👉 Read the full magazine here.