The summer edition of Floréac Magazine is now available. In issue 36, we focus on inspiration, ease of use and the in-store experience – themes that are more crucial than ever to successful sales.
We are responding to evolving shopping behaviour with compact, visually striking concepts that cater to quick, considered purchases and ready-made solutions. At the same time, authenticity, biodiversity and sustainability continue to play a central role within our range and our collaboration with growers.
In this edition, you’ll discover, among other things, ‘Intriguing outdoor’, featuring playful and ready-to-use outdoor arrangements with a strong visual impact, and ‘Hebe’ as our featured product – a versatile and floriferous plant that adds value to biodiversity. We also highlight some key themes for indoors and outdoors, our organic certification as a core value at Floréac, and inspiring stories from both grower Opplant and employee Leen Verleyen.
We also present a range of new products that respond to current trends and seasonal sales opportunities.
With this edition, we aim to continue supporting retailers with practical, sales-focused inspiration and a range that meets the needs of both today and tomorrow.