A structured range with endless possibilities
The Phalaenopsis is undoubtedly one of the strongest pillars within the Floréac assortment.
This orchid combines high ornamental value with broad applicability in the shop: from accessible entry-level products to distinctive premium eye-catchers. To provide our customers with optimal support, Floréac consciously builds the Phalaenopsis assortment according to clear structures in pot size, flower type and positioning.
From compact mini-flora to distinctive statement pieces: Floréac’s Phalaenopsis range is clearly structured and commercially well thought out.
Alex Hendriks
The basis of quality
Young plants and genetics
Floréac works with a fixed group of suppliers who supply Phalaenopsis. These have been selected for their quality, diversity, continuity, reliability and value for money. These selections are of paramount importance to Floréac.
The quality of a Phalaenopsis is determined at a very early stage. The starting material – the young plants – forms the genetic and visual basis of every finished plant. Our growers make carefully considered choices in this regard and work together with specialised breeders who guarantee strong genetics, uniformity and innovation.
Within the sector, Labeau Breeders and Anthura are among the regular suppliers of young plants for several of our growers. They develop and select varieties with a view to flowering abundance, shelf life and market orientation. Thanks to this expertise further down the chain, our growers can build a reliable and high-quality end product that perfectly meets the expectations of the professional market.
Strong starting material forms the basis for a reliable end product.
Alex Hendriks
From miniflora to grandiflora
Classification based on flower type and impact
Within the range, we distinguish between different groups of Phalaenopsis, defined by flower size, flower abundance and visual appearance.
Mini-flora
Miniflora Phalaenopsis are generally available in smaller pot sizes and are sold based on the number of flower stems. They are often also multiflora: more compact in flower, but abundant in number.
Multiflora
With flowers measuring approximately 6 to 7 cm and a striking number of flowers per stem, multifloras offer a full appearance. They are an important volume product in pot sizes 9 and 12 cm.
Midiflora
This is the standard Phalaenopsis with flowers measuring 8 to 9 cm, mainly offered in pot sizes of 12 cm. They are sold based on the number of flower stems (1, 2 or 3), each with clear quality gradations.
Grandiflora
For maximum impact, there are the grandiflora varieties: large flowers from 14 cm, usually in 15 cm pots. These plants are firmly focused on the premium segment.
An assortment built up by pot size
Clarity for purchasing and shop presentation
Floréac offers Phalaenopsis in pot sizes from 6 to 17 cm, each with clear positioning.
6 & 7 cm – compact and impulse-oriented
The 6 cm size is an essential line with accessible prices. The 7 cm pot size, on the other hand, is a distinct premium niche, with more flower branches and a higher degree of finish.
9 cm – volume with added value
The 9 cm Phalaenopsis represents a well-balanced range: essential for rotation, but also suitable for thematic displays thanks to cascades, fragrant varieties and special shapes.
12 cm – the core of the range
The 12 cm pot size is the beating heart of the Phalaenopsis range. Within this size, Floréac makes a clear distinction between
- promotional lines with a focus on price and availability
- essential lines in colour mixes and standard colours
- on colour for specific colour choices
- by variety for customers who want to purchase specific varieties
- multiflora, shapes and specials for extra experience and margin
15 & 17 cm – premium and statement
In 15 cm (grandiflora) and 17 cm (Duetto and specialties), the focus is on impact, shape and luxury. These are products that enhance the retail outlet and lend themselves to seasonal promotions or high-end presentations.
More than a classic orchid
Shapes, specials and added value
In addition to the basic range, Floréac is strongly committed to Phalaenopsis with added value: cascades, hearts, hoops, umbrellas, painted orchids and special concepts. These products ensure differentiation on the shelf and allow retailers to distinguish themselves without compromising on reliability or quality.
Added value creates experience and margin in the shop.
Alex HendriksSustainability as a structural choice
Innovations that make a difference
Sustainability is also evolving rapidly within Phalaenopsis cultivation. A good example is the introduction of the pot web: a fine net that prevents larvae from damaging the roots. This eliminates the need for chemical crop protection products. What’s more, the bark stays neatly in the pot during transport and watering. An ecological and practical solution that has now been adopted by several regular Floréac growers.
A well-thought-out range, tailored to the market
With this structured Phalaenopsis range, Floréac supports its customers from efficient purchasing to a strong presentation on the shop floor. Thanks to clear lines, reliable partners and room for innovation, Phalaenopsis remains a permanent fixture in every professional plant range.