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Coole Cyclamen Floréac

Product in the spotlight: Cool Cyclamen

Cyclamen bring year-round color and charm with their heart-shaped leaves and vibrant flowers. Originating from the Mediterranean, they symbolize love and joy. Thanks to innovative breeding, Cyclamen thrive indoors and outdoors, with options in various sizes and colors. Sustainable traits like heat and cold tolerance ensure they’re a smart choice. With proper care, these versatile plants brighten any space for longer.

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Santa Claus reading Floréac magazine_website

Inspiration for an atmospheric winter range in Floréac magazine no. 30

This winter edition offers inspiration for an atmospheric shopping assortment, with themes such as Santa on Holiday, A Forest Tale, Contemporary Christmas and Christmas Party in the Garden. Each theme gives you fresh ideas for a festive shopping experience.

Also in the spotlight: the Charming Camellia, Stolk Flora’s expertise and colleague Maikel’s story.

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Bromelia Specialist Siegfried Bunnik

70 Days of Deals: partner in the spotlight Bromelia Specialist

Floréac celebrates its 70th anniversary, highlighting Bromelia Specialist as a key partner. For 40 years, their partnership has been built on shared values of sustainability, innovation, and passion for plants. As they look back on their collaboration, Bromelia Specialist continues to grow, expanding its product offerings while maintaining strong relationships with Floréac. Celebrate with them during the “70 Days of Deals” promotion!

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Freek Persoon Plantanious

70 Days of Deals: partner in the spotlight Plantanious Persoon

Floréac celebrates its 70th anniversary and highlights its partner Plantanious and Persoon Potplanten. Together, they focus on sustainable, climate-neutral production of houseplants, combining their strengths to offer a wide range of green plants. This long-standing partnership, based on trust and innovation, is part of the special “70 Years – 70 Days of Deals” promotion.

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Maes-Reyns Isabelle

“I still have fun every day”: Maes-Reyns nursery in the spotlight

Maes-Reyns nursery, a family business founded in 1976, evolved from vegetable farming to offering a wide range of plants. Under Isabelle Maes’ leadership, the nursery provides year-round, high-quality plants tailored to customer needs. Their partnership with Floréac, built on trust and innovation, has strengthened their growth. Despite challenges like the 2014 storm, Maes-Reyns remains committed to sustainability and continues to thrive.

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Ok Plant Desiree

70 Days of Deals: partner in the spotlight OK Plant

As part of Floréac’s 70th anniversary celebration, long-term partner OK Plant reflects on decades of collaboration. From early days working with Saintpaulia to producing millions of orchids annually, their story showcases a journey of innovation. This partnership has thrived across generations, driven by trust, adaptability, and shared goals. OK Plant’s private label, Kolibri Company, embodies their philosophy with a product line catering to diverse lifestyles. As part of the 70 Days of Deals, OK Plant offers a special celebratory promotion.

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Ovata Hans Karin kas

70 Days of Deals: Partner in the spotlight Ovata

Floréac celebrates its 70th anniversary with “70 Days of Deals,” spotlighting Ovata, a leading producer of succulents. Ovata, known for its SuPure® succulents, has partnered with Floréac for decades. Their collaboration has grown significantly since 2008, based on shared values of trust, quality, and sustainability. This enduring partnership reflects their mutual commitment to innovation and excellence.

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Levoplant truck

70 Days of Deals: Partner in the spotlight Levoplant

Floréac is celebrating its 70th anniversary with “70 Days of Deals,” featuring Levoplant, a key partner in the spotlight. Levoplant, a pioneer in Phalaenopsis and Cordyline australis cultivation, traces its roots back to 1969. Over the decades, Levoplant and Floréac have developed a deep and fruitful partnership, built on trust, respect, and shared innovation. Together, they have navigated challenges, embraced digitalization, and continuously grown stronger, passing down their collaboration through generations.

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Etienne Floré en An Vander Aa

70 years of sustainable entrepreneurship

To celebrate 70 years of Floréac, Etienne Floré, second-generation business leader, and current CEO An Vander Aa came together for a conversation about the company’s past, present, and future. Their shared vision emphasizes the importance of equality, sustainability, and corporate social responsibility. Both leaders highlight the need to maintain a human-centered approach in business, balancing economic growth with social and environmental values as Floréac moves forward.

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Magazine 29 Herfst 2024

Floréac Magazine No. 29: Sustainable foresight and colourful inspiration

This edition is all about bold autumn combinations, customer-focused solutions and future-oriented sustainability. We look at how our gardens can become more resilient to climate change. In ‘The garden of the future’, you as a sector will be inspired to actively contribute to more climate-proof solutions. Think about using stronger, drought-resistant plants and alternative methods such as peat-free potting soil.

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