News

Ostroplant: we are the eyes of our customers

Ostroplant has been a key supplier of Mediterranean plants since 2008, acting as the eyes of its customers in Sicily and Puglia. With a strong focus on quality, direct sourcing, and sustainability, the company ensures a reliable supply of citrus plants and other Mediterranean greenery. Thanks to close partnerships with local growers and Floréac, Ostroplant offers a flexible, transparent, and sustainable approach to plant trade, serving customers across Europe with a hands-on, customer-focused strategy.

Pelargoniums: the summer flower that boosts your sales

Pelargoniul are summer flowers that bring months of colour and sales. With inspiring displays, seasonal promotions and online visibility, you can attract customers to your garden centre. Floréac supports you with B2C texts, images and POS material to boost sales. Find out how to make your range bloom!

Sustainability survey results under the microscope: packaging with impact

The floriculture sector is making strides in sustainable packaging. A survey of growers shows that 87.2% use recycled plastic, yet sleeves remain a challenge. Cardboard trays divide opinions due to costs and availability. Plastic reduction, reuse, and innovation—like multi-use trays and vacuum pots—are gaining ground. Customer demand is key in driving change. The conclusion? Sustainable packaging requires collaboration, innovation, and informed choices to maximize impact.

Campanula: kick off the spring season in colour

Kick off spring with vibrant Campanula! These bell-shaped blooms in blue, pink, lavender, and white add instant charm to any garden. Hardy and fast-growing, they bloom multiple times a year with the right care. Floréac collaborates with top growers like Addenda®, Kuivenhoven, OK Plant, and PKM, ensuring sustainability and quality. From compact Ambella® to trailing Adansa®, there’s a perfect variety for every space. Meet the latest innovations and enjoy a greener, flower-filled future!

Floréac Magazine n° 31: Spring 2025

Discover in this issue the themes ‘Graceful greenery in the shade’ and ‘Colourful spring welcome’ for outdoor plants, as well as ‘Green, yellow and white:

Milestone for Stolk Flora: 100 years and greener than ever

Stolk Flora celebrates 100 years of innovation and sustainability, growing orchids with minimal environmental impact. From organic crop protection to creative solutions like using tights to combat pests, the family business leads the way in green cultivation. Recent initiatives include floating solar panels, energy-saving dehumidifiers, and sustainable packaging. Through their Flower Symphony range, Stolk Flora combines beauty with eco-consciousness. Together with Floréac, they demonstrate that collaboration drives progress. Their mission remains clear: bringing happiness through sustainable orchid cultivation.

Living and working among plants

Maikel Vlaeminck blends his passion for plants into both his roles at Floréac and a garden centre. At Floréac, he oversees reception and customer service, while at the garden centre, he advises customers on plant care. This dual experience enriches his expertise, ensuring top-quality plants and customer satisfaction. Whether it’s seasonal decorations or the evolution of plants, Maikel thrives on bringing green joy to others.

Snepvangers, under the spell of Skimmia for over forty years

Snepvangers Nursery has been dedicated to Skimmia for over 40 years. This family business combines tradition and innovation, offering a wide range of sustainable, high-quality plants. Known for their autumn specialties, like Skimmia japonica, they also focus on eco-friendly practices and community engagement. Partnering with Floréac ensures strong collaboration and growth. Their vision is clear: greener gardens and a thriving future for the next generation.

Product in the spotlight: Cool Cyclamen

Cyclamen bring year-round color and charm with their heart-shaped leaves and vibrant flowers. Originating from the Mediterranean, they symbolize love and joy. Thanks to innovative breeding, Cyclamen thrive indoors and outdoors, with options in various sizes and colors. Sustainable traits like heat and cold tolerance ensure they’re a smart choice. With proper care, these versatile plants brighten any space for longer.

Santa Claus reading Floréac magazine_website

Inspiration for an atmospheric winter range in Floréac magazine no. 30

This winter edition offers inspiration for an atmospheric shopping assortment, with themes such as Santa on Holiday, A Forest Tale, Contemporary Christmas and Christmas Party in the Garden. Each theme gives you fresh ideas for a festive shopping experience.

Also in the spotlight: the Charming Camellia, Stolk Flora’s expertise and colleague Maikel’s story.