Floréac Magazine n° 31: Spring 2025
Discover in this issue the themes ‘Graceful greenery in the shade’ and ‘Colourful spring welcome’ for outdoor plants, as well as ‘Green, yellow and white:
News
Milestone for Stolk Flora: 100 years and greener than ever
Stolk Flora celebrates 100 years of innovation and sustainability, growing orchids with minimal environmental impact. From organic crop protection to creative solutions like using tights to combat pests, the family business leads the way in green cultivation. Recent initiatives include floating solar panels, energy-saving dehumidifiers, and sustainable packaging. Through their Flower Symphony range, Stolk Flora combines beauty with eco-consciousness. Together with Floréac, they demonstrate that collaboration drives progress. Their mission remains clear: bringing happiness through sustainable orchid cultivation.
Living and working among plants
Maikel Vlaeminck blends his passion for plants into both his roles at Floréac and a garden centre. At Floréac, he oversees reception and customer service, while at the garden centre, he advises customers on plant care. This dual experience enriches his expertise, ensuring top-quality plants and customer satisfaction. Whether it’s seasonal decorations or the evolution of plants, Maikel thrives on bringing green joy to others.
Snepvangers, under the spell of Skimmia for over forty years
Snepvangers Nursery has been dedicated to Skimmia for over 40 years. This family business combines tradition and innovation, offering a wide range of sustainable, high-quality plants. Known for their autumn specialties, like Skimmia japonica, they also focus on eco-friendly practices and community engagement. Partnering with Floréac ensures strong collaboration and growth. Their vision is clear: greener gardens and a thriving future for the next generation.
Product in the spotlight: Cool Cyclamen
Cyclamen bring year-round color and charm with their heart-shaped leaves and vibrant flowers. Originating from the Mediterranean, they symbolize love and joy. Thanks to innovative breeding, Cyclamen thrive indoors and outdoors, with options in various sizes and colors. Sustainable traits like heat and cold tolerance ensure they’re a smart choice. With proper care, these versatile plants brighten any space for longer.
Inspiration for an atmospheric winter range in Floréac magazine no. 30
This winter edition offers inspiration for an atmospheric shopping assortment, with themes such as Santa on Holiday, A Forest Tale, Contemporary Christmas and Christmas Party in the Garden. Each theme gives you fresh ideas for a festive shopping experience.
Also in the spotlight: the Charming Camellia, Stolk Flora’s expertise and colleague Maikel’s story.
70 Days of Deals: partner in the spotlight Bromelia Specialist
Floréac celebrates its 70th anniversary, highlighting Bromelia Specialist as a key partner. For 40 years, their partnership has been built on shared values of sustainability, innovation, and passion for plants. As they look back on their collaboration, Bromelia Specialist continues to grow, expanding its product offerings while maintaining strong relationships with Floréac. Celebrate with them during the “70 Days of Deals” promotion!
70 Days of Deals: partner in the spotlight Plantanious Persoon
Floréac celebrates its 70th anniversary and highlights its partner Plantanious and Persoon Potplanten. Together, they focus on sustainable, climate-neutral production of houseplants, combining their strengths to offer a wide range of green plants. This long-standing partnership, based on trust and innovation, is part of the special “70 Years – 70 Days of Deals” promotion.
“I still have fun every day”: Maes-Reyns nursery in the spotlight
Maes-Reyns nursery, a family business founded in 1976, evolved from vegetable farming to offering a wide range of plants. Under Isabelle Maes’ leadership, the nursery provides year-round, high-quality plants tailored to customer needs. Their partnership with Floréac, built on trust and innovation, has strengthened their growth. Despite challenges like the 2014 storm, Maes-Reyns remains committed to sustainability and continues to thrive.
70 Days of Deals: partner in the spotlight OK Plant
As part of Floréac’s 70th anniversary celebration, long-term partner OK Plant reflects on decades of collaboration. From early days working with Saintpaulia to producing millions of orchids annually, their story showcases a journey of innovation. This partnership has thrived across generations, driven by trust, adaptability, and shared goals. OK Plant’s private label, Kolibri Company, embodies their philosophy with a product line catering to diverse lifestyles. As part of the 70 Days of Deals, OK Plant offers a special celebratory promotion.