News

70 Days of Deals: partner in the spotlight Bromelia Specialist

Floréac celebrates its 70th anniversary, highlighting Bromelia Specialist as a key partner. For 40 years, their partnership has been built on shared values of sustainability, innovation, and passion for plants. As they look back on their collaboration, Bromelia Specialist continues to grow, expanding its product offerings while maintaining strong relationships with Floréac. Celebrate with them during the “70 Days of Deals” promotion!

70 Days of Deals: partner in the spotlight Plantanious Persoon

Floréac celebrates its 70th anniversary and highlights its partner Plantanious and Persoon Potplanten. Together, they focus on sustainable, climate-neutral production of houseplants, combining their strengths to offer a wide range of green plants. This long-standing partnership, based on trust and innovation, is part of the special “70 Years – 70 Days of Deals” promotion.

“I still have fun every day”: Maes-Reyns nursery in the spotlight

Maes-Reyns nursery, a family business founded in 1976, evolved from vegetable farming to offering a wide range of plants. Under Isabelle Maes’ leadership, the nursery provides year-round, high-quality plants tailored to customer needs. Their partnership with Floréac, built on trust and innovation, has strengthened their growth. Despite challenges like the 2014 storm, Maes-Reyns remains committed to sustainability and continues to thrive.

70 Days of Deals: partner in the spotlight OK Plant

As part of Floréac’s 70th anniversary celebration, long-term partner OK Plant reflects on decades of collaboration. From early days working with Saintpaulia to producing millions of orchids annually, their story showcases a journey of innovation. This partnership has thrived across generations, driven by trust, adaptability, and shared goals. OK Plant’s private label, Kolibri Company, embodies their philosophy with a product line catering to diverse lifestyles. As part of the 70 Days of Deals, OK Plant offers a special celebratory promotion.

70 Days of Deals: Partner in the spotlight Ovata

Floréac celebrates its 70th anniversary with “70 Days of Deals,” spotlighting Ovata, a leading producer of succulents. Ovata, known for its SuPure® succulents, has partnered with Floréac for decades. Their collaboration has grown significantly since 2008, based on shared values of trust, quality, and sustainability. This enduring partnership reflects their mutual commitment to innovation and excellence.

70 Days of Deals: Partner in the spotlight Levoplant

Floréac is celebrating its 70th anniversary with “70 Days of Deals,” featuring Levoplant, a key partner in the spotlight. Levoplant, a pioneer in Phalaenopsis and Cordyline australis cultivation, traces its roots back to 1969. Over the decades, Levoplant and Floréac have developed a deep and fruitful partnership, built on trust, respect, and shared innovation. Together, they have navigated challenges, embraced digitalization, and continuously grown stronger, passing down their collaboration through generations.

70 years of sustainable entrepreneurship

To celebrate 70 years of Floréac, Etienne Floré, second-generation business leader, and current CEO An Vander Aa came together for a conversation about the company’s past, present, and future. Their shared vision emphasizes the importance of equality, sustainability, and corporate social responsibility. Both leaders highlight the need to maintain a human-centered approach in business, balancing economic growth with social and environmental values as Floréac moves forward.

Floréac Magazine No. 29: Sustainable foresight and colourful inspiration

This edition is all about bold autumn combinations, customer-focused solutions and future-oriented sustainability. We look at how our gardens can become more resilient to climate change. In ‘The garden of the future’, you as a sector will be inspired to actively contribute to more climate-proof solutions. Think about using stronger, drought-resistant plants and alternative methods such as peat-free potting soil.

Frank en Els De Mol-Verlee Handelskwekerij

70 Days of Deals: Partner in the spotlight De Mol – Verlee

Floréac, celebrating its 70th anniversary, honors its longstanding partnership with commercial nursery De Mol – Verlee, which began in 1991. Over the years, the family-run nursery, led by Frank De Mol and Els Verlee, has become a leading grower of Hedera helix, expanding from 3,000 to 11,000 square meters. Floréac’s collaboration with De Mol – Verlee has spanned 34 years, marked by mutual trust, respect, and adaptation through generations. As the nursery transitions to a new generation, personal relationships remain at the heart of their success despite the rise of technology.

70 Days of Deals: partner in the spotlight FlorAmor

Floréac celebrates its 70th anniversary by highlighting its long-standing partnership with FlorAmor, a European market leader in indoor and garden azaleas. This collaboration, which dates back to the early days of both companies, has evolved over time, driven by shared values of innovation, sustainability, and open communication. As part of the 70 Days of Deals promotion, special offers are available to mark this milestone and celebrate their partnership.