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Magazine 29 Herfst 2024

Floréac Magazine No. 29: Sustainable foresight and colourful inspiration

This edition is all about bold autumn combinations, customer-focused solutions and future-oriented sustainability. We look at how our gardens can become more resilient to climate change. In ‘The garden of the future’, you as a sector will be inspired to actively contribute to more climate-proof solutions. Think about using stronger, drought-resistant plants and alternative methods such as peat-free potting soil.

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Frank en Els De Mol-Verlee Handelskwekerij

70 Days of Deals: Partner in the spotlight De Mol – Verlee

Floréac, celebrating its 70th anniversary, honors its longstanding partnership with commercial nursery De Mol – Verlee, which began in 1991. Over the years, the family-run nursery, led by Frank De Mol and Els Verlee, has become a leading grower of Hedera helix, expanding from 3,000 to 11,000 square meters. Floréac’s collaboration with De Mol – Verlee has spanned 34 years, marked by mutual trust, respect, and adaptation through generations. As the nursery transitions to a new generation, personal relationships remain at the heart of their success despite the rise of technology.

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Floramor Christoph & Kris

70 Days of Deals: partner in the spotlight FlorAmor

Floréac celebrates its 70th anniversary by highlighting its long-standing partnership with FlorAmor, a European market leader in indoor and garden azaleas. This collaboration, which dates back to the early days of both companies, has evolved over time, driven by shared values of innovation, sustainability, and open communication. As part of the 70 Days of Deals promotion, special offers are available to mark this milestone and celebrate their partnership.

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Agapanthus Hoogeveen

70 Days of Deals: Partner in the spotlight Hoogeveen Plants

Floréac celebrates its 70th anniversary by spotlighting its enduring partnership with Hoogeveen Plants, a leading garden plant producer known for innovation and sustainability. The collaboration, which began in the early 1990s, has flourished through mutual trust and open communication. Hoogeveen Plants and Floréac continue to work together, expanding their product offerings and strengthening their relationship. Special offers are available as part of the “70 Years – 70 Days of Deals” promotion.

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SV.CO

70 Days of Deals: Partner in the Spotlight SV.CO

Floréac celebrates its 70th anniversary by highlighting its long-standing partnership with SV.CO, a renowned grower of pot chrysanthemums. The partnership began in the 1970s, evolving through the years into a strong, mutually beneficial relationship. SV.CO’s commitment to quality, sustainability, and innovation, along with Floréac’s open communication and shared insights, has led to continued success. To mark the celebration, special offers are available as part of the “70 Years – 70 Days of Deals” promotion.

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Gartenbau Janssen Group

70 Days of Deals: Partner in the spotlight Janssen Group

Floréac celebrates its 70th anniversary by highlighting long-standing partnerships like the one with the Janßen Group, a family-run horticultural business now in its third generation. The collaboration, which began in 1978, has flourished over the years, marked by mutual trust, innovation, and shared values. The Janßen Group specializes in producing high-quality potted plants, and their partnership with Floréac has been key to both companies’ success. As part of the 70 Days of Deals celebration, special offers are available to commemorate this milestone.

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70 years - 70 deals

70 Years of Floréac – 70 Days of Deals

Floréac celebrates its 70th anniversary with the exclusive promotion “70 Years of Floréac – 70 Days of Deals”. For 10 weeks (from week 35 to week 44), enjoy special offers through our webshop. Each week, we highlight a different partner, sharing stories about our long-standing collaborations. Join us in celebrating this milestone and take advantage of unique deals!

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Floréac on the podium in Paris for fifth consecutive year

At the prestigious ‘Trophée JardinPlus® 2024’ ceremony in Paris, Floréac won an award for the fifth consecutive year. In the houseplant category, their efforts were recognized with the silver trophy. Additionally, Floréac was nominated as one of the five preferred suppliers for the French market in 2024, in the ‘Best of the Best’ category. A jury of purchasing groups and leading retail chains praised Floréac for their innovation, logistics, commercial support, and after-sales service. This recognition highlights Floréac’s commitment to quality and sustainability.

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SVCO Kalanchoe

Kalanchoes in the spotlight

Kalanchoes are vibrant, easy-care succulents with long-lasting blooms. Perfect for any home or garden, they thrive with minimal water and bright light. Our dedicated breeders, including Dümmen Orange, KP Holland, Lankhaar Kalanchoe, and Queen Genetics, ensure strong, disease-resistant varieties. Discover care tips and the unique features of these stunning plants. Brighten your point of sale with Kalanchoes.

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