John van den Akker - VDA Plants

Collaboration in good and bad times

VDA Plant started out 50 years ago as an import and export company for young plant material from Central America and, to a lesser extent, China.
From the outset, the focus was on tropical houseplants such as Areca, Cycas, Dracaena and Yucca. All of which are indispensable in a trendy interior these days.

Floramor Christoph Kris

FlorAmor, half a century of passion for Azaleas

Just three years! That’s how long it took FlorAmor to become the European market leader in the production and marketing of Azaleas. The key to their success? A strong team, a global approach and decades of passion and experience in their DNA. Christoph Stevens and Kris Verhaegen provide an insight into a company that is both young and old at the same time.

Siegfried Bunnik Bromelia Specialist

Pioneering sustainability across generations

Siegfried Bunnik and his colleagues at Bromelia Specialist eat, drink and breathe among Bromelias. Their love for this exotic Latina even extends as far as Costa Rica, the birthplace of this plant. They adopt a piece of jungle there every year.Pioneering sustainability is something we want to know more about! 

Magazine 4 2021

Floréac Magazine #4 2021 : Thanks Plants !

Thanks Plants. We could just as well have said ‘Thanks Clients’, as we are very grateful for both our plants and our clients. But for once, we are giving the stage to our product: the plants. They take such good care of us, so we should give something back. Put our plants in the spotlight, so to speak.

Erik Boterdaele

A-class cultivation

These are busy days for Erik Boterdaele. Now that the summer is giving way to autumn, summer flowers are passing on the baton to hardy perennials. Anyone who thinks that just means greenery should take a closer look. In particular, the Hebe Addenda will lend a touch of colour to every Indian summer.

Trophée d'or Jardineries Floréac

Second Trophée d’Or 2021 now gracing our mantlepiece

Winners once again! Floréac takes home JardinPlus’ prestigious Trophée d’Or for the second year in a row. Glowing with pride at getting 2021’s highest score for innovation, logistics, and commercial dynamism/communication. We’ve already set our sights on a third win.

The Mastergrowers

Growth through courage, curiosity and love of nature

Developing. Devotion. Daring. The intro on the website of The Mastergrowers might be short, but the company’s ambitions go a long way. As master Hydrangea growers, they aim to be the most innovative supplier for the top end of the indoor Hydrangea market. How they achieve this? Firstly, by working together. Secondly, by colouring outside the lines. Master grower Robin van Dijk explains.


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