When you read our magazine, it might be freezing cold. Or, who knows, an early bird might be singing merrily in the garden. These are strange times. One thing is certain, however: the shops are getting ready for spring.
VDA Plant started out 50 years ago as an import and export company for young plant material from Central America and, to a lesser extent, China.
From the outset, the focus was on tropical houseplants such as Areca, Cycas, Dracaena and Yucca. All of which are indispensable in a trendy interior these days.
Benoit Strauven is Floréac’s new CEO from the 15th of November 2021. Time for a brief introduction.
Just three years! That’s how long it took FlorAmor to become the European market leader in the production and marketing of Azaleas. The key to their success? A strong team, a global approach and decades of passion and experience in their DNA. Christoph Stevens and Kris Verhaegen provide an insight into a company that is both young and old at the same time.
Siegfried Bunnik and his colleagues at Bromelia Specialist eat, drink and breathe among Bromelias. Their love for this exotic Latina even extends as far as Costa Rica, the birthplace of this plant. They adopt a piece of jungle there every year.Pioneering sustainability is something we want to know more about!
Thanks Plants. We could just as well have said ‘Thanks Clients’, as we are very grateful for both our plants and our clients. But for once, we are giving the stage to our product: the plants. They take such good care of us, so we should give something back. Put our plants in the spotlight, so to speak.
These are busy days for Erik Boterdaele. Now that the summer is giving way to autumn, summer flowers are passing on the baton to hardy perennials. Anyone who thinks that just means greenery should take a closer look. In particular, the Hebe Addenda will lend a touch of colour to every Indian summer.
Who is our new commercial manager? Discover inspiring Autumn themes and find out more about suppliers Erik Boterdaele & Bromelia Specialist.
Read all about it in the latest Floréac magazine #3 2021.
Winners once again! Floréac takes home JardinPlus’ prestigious Trophée d’Or for the second year in a row. Glowing with pride at getting 2021’s highest score for innovation, logistics, and commercial dynamism/communication. We’ve already set our sights on a third win.
Developing. Devotion. Daring. The intro on the website of The Mastergrowers might be short, but the company’s ambitions go a long way. As master Hydrangea growers, they aim to be the most innovative supplier for the top end of the indoor Hydrangea market. How they achieve this? Firstly, by working together. Secondly, by colouring outside the lines. Master grower Robin van Dijk explains.
Floréac
Beerveldse Baan 4
9080 Lochristi
Belgium
BTW BE 0 421 712 250
RPR Gent
© 2023 Floréac – All rights reserved | Privacy policy | Cookie policy
Powered by Dropsolid
