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Floréac magazine #24

Magazine Floréac n°24 : Spring 2023

Discover the latest magazine packed with interesting articles.

In this edition, we highlight our Purchasing department. Our product specialists know what is going on in the market and how to offer the right product to the customer. From right numbers to availability, sustainability and risk management, everything is covered. We let our purchasing manager Pieter Van De Velde talk about the importance of strategic cooperation.

Duurzaamheidsrapport Floréac 2023

‘A better world’: sustainability report Floréac

‘A better world starts with yourself’. At Floréac, we take this old folk saying literally. We want to lead by example in the sector. Not because we have to, but because we want to. It drives all our choices. And with this, we would like to inspire others. 

Francis De Mol Bart Kersschot Caterina Tojal

Floréac and MPS join forces in the Belgian market!

Floréac and MPS work together to help the Belgian ornamental horticulture sector achieve its sustainability goals. This includes guiding growers through certification and working towards 90% responsible production and trade by 2025. Certification is becoming increasingly important as a condition for selling plants to certain customers and for maintaining a positive perception of the sector.

Floréac België Ontvangst

Department in the spotlight: Goods reception

Receiving all goods is a vital link in the logistics process. If there is a hitch here, it affects the rest of the chain. This process is different in Belgium than in the Netherlands. But the result is the same: only products that meet all the conditions leave here for their destination. Maikel Vlaeminck (team coordinator reception, Belgium) and Rokus Kester (foreman logistics, Netherlands) give a look behind the scenes.

Magazine 23 Early spring cover with Mr Plant Geek

Magazine n°23 : early spring 2023

In this updated magazine, be inspired by spring-fresh trends, influencer Mr Plant Geek, the importance we attach to sustainability, a look at some of our suppliers, and the new section ‘Department in the Spotlight’.

JK Plant Jelle & Joram

JK Plant, where plants have the time and space to grow

JK Plant Nursery doesn’t go for quick wins, and that’s a deliberate choice. Slow is fine too. Nevertheless, this young and dynamic company sets the bar high with its exclusive range of house and garden plants as well as its relationships with partners. Its connections mature on the basis of trust.

Lode De Waele

Nursery De Waele – Wilwoodii embraces sustainable trend

“Every day, we feel the urge to do something new.” Lode De Waele is not resting on his laurels. He represents the fourth generation of growers in his family. What began modestly in 1927 as a classic azalea nursery has today grown into a modern floriculture company with a sales market that extends deep into Europe. And they still have plenty of growth ahead of them.


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